Project ArtBeat at START Art Fair in London

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The second edition of START Art Fair was held at Saatchi Gallery 10-13 September, 2015. Project ArtBeat has been presented from Tbilisi at START this year.

Project ArtBeat presented artworks by Tato Akhalkatsishvili, Maka Batiashvili, Irakli Bugiani and Sopho Chkhikvadze at art fair. They attracted rather big attention of society and press.

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Exposition Fragmented united the artworks under the theme: what constitutes the memory in fragments and how the fragments compose an alternative memory of the possible. Born in Georgia, the artists underwent the turbulent times of the post-Soviet condition.  The works they create are based upon different life experiences.

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I talked with Salome Vakhania about START Art Fair:

Mariam Loria – What distinguishes START Art Fair from others?

Salome Vakhania – The main purpose is to encourage young galleries and artists to emerge in the international contemporary art space. There are very close and friendly relationships between the founders and exhibitors of START. It facilitates cooperation. Working with them is real pleasure and it turns into collaboration.

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M.L. – Why is it important for Georgian Gallery to participate in START, London?

S.V. START Art Fair is held at Saatchi Gallery, one of the most important galleries in London. The gallery hosts thousands of visitors every day. Being presented in this exhibition space is a very important step in the carrier of Georgian artists. Project ArtBeat team are very happy that we became a part of this significant moment. Project ArtBeat team made friends with the founders of START David & Serenella Ciclitira and director of the fair Niru Ratnam. They are the supporters of our gallery. We really appreciate their sincere attention and advice.

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M.L. – Did your participation at the fair have any resonance from the press? Was any article about Project ArtBeat and your artists published?

S.L. – Maka Batiashvili, Irakli Bugiani and Sopho Chkhikvadze’s works presented by Project ArtBeat at Start Art Fair had a lot of visitors and received numerous compliments and positive feedback. Besides, such resonance from press was really important. Famous art critic Louisa Buck (a member of Turner Prize jury in 2005), who reviewed START Art Fair, mentioned Project ArtBeat very positively in The Art Newspaper. In the Artnet News article with the title 10 Great Reasons to Visit London’s START Art Fair Project ArtBeat Gallery was singled out as one of the reasons. Besides such positive feedback from international media Georgian press evaluation was really pleasant.

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Mariam Loria


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